To keep up with trends, fashion brands launch new designs every season, allowing consumers to purchase stylish clothing at low prices and with quick turnaround. According to the Monitoring of Solid Waste in Hong Kong 2022, 388 tonnes of old clothing and textiles are discarded in local landfills every day, equivalent to 2.7 million T-shirts.

However, growing awareness of the environmental damage caused by the fashion industry has sparked efforts to change the "fast fashion" culture. Jasmine Leung, a local fashion designer, has founded a sustainable fashion brand that uses natural, biodegradable fabrics. Her designs incorporate materials made from fibres derived from roses, oranges, bananas, and other natural sources, creating clothing that is both stylish and eco-friendly.

Beyond sustainable design, the roles of consumers and producers are equally crucial. In Mong Kok, Tiffany Wong has opened a second-hand fashion store to challenge stereotypes about pre-owned clothing. Meanwhile, the non-profit organization Redress collects and sorts old clothes, providing alternative uses for discarded garments. Additionally, a local textile factory has begun recycling old school uniforms, using advanced technology to break down fabrics into fibres, which are then rewoven into yarn to produce new textiles, giving old clothing a second life.